I'm frequently asked to visit the customers of companies I work for to interview people and write stories/make movies.
The picture you clicked on to get here was in the operating theatre of the UMC in Utrecht, where I went together with two folk from Philips to observe a real-life intervention. A patient was being treated for an abdominal aortic aneurysm using a brand-new technology. I got to watch and, afterwards, describe the procedure.
Here's another example; for Philips Lighting I was heavily involved in a project to commemorate 10 years use of a specific kind of lamp in fashion retail shops. I visited - generally with a photographer, a cameraman and the client - London, Milan, Barcelona, Paris, Stockholm, Gothenberg, Berlin, Mannheim, the Hague and Hamburg.
I spoke to people from some of the biggest high street names around; Lacoste, Prenatal, Louis Vuitton, Galeries Lafayette. I also interviewed architects, visual merchandisers, designers, facility managers and lighting specialists.
The result was a 100-page book, a film, and an amazing amount of positive reactions. We also had an absolute blast making it; the other guys involved - Serge and Twan you old dogs - were great to work with and good company over a Cuba Libre or two in various bars and clubs throughout Europe.
